User Experience and Who, What, When, Where, Why and How?

What comes into your mind when you hear User Experience Design?

So UX stands for User Experience, but what does it really mean? It means creating a design that improves or helps the user to get the best out of a product. User Experience Design is the way one can improve accessibility, usability, thus bringing out better interaction between the consumer and product. Do you think that setting up a great user experience is a direct process? The answer is no; it goes through several steps like researching content, testing phase, development phase, and prototyping before release, improving certain parts of your product.

Who is the user here?

It’s right in the name. The first thing to figure out is who is the User will be Experiencing your product. One needs to understand the user or the consumer, their needs, where they are coming from, and where they are aiming to go in the future.

Are users familiar with the product?

How will their mind interpret the product the first time they use it?

Does the product have any user constraints like age, geographical, etc.?

What do users need to know?

Always write to the point, be it a simple message you want to convey, write just enough nothing more nothing less. It’s all about accuracy and clarity in your content. For example, if a user placed an order or completed a task, simply saying “Yay! Process completed Successfully.” will work no need to show off your blogging skills here.

Are you giving any unnecessary information to the user?

Does user have everything they need to know before carrying out a process?

Does the product have elements that need explanation in order to understand their purpose?

Where is the user in an experience?

Empathize with the user. Design the product for the user. This will be a vital factor in affecting the tone of your content. Think and feel what the user might be feeling while facing a particular task. How would the user feel if they failed to carry out a task and you show them a celebratory pop-up? What messages to deliver on failure, success, pending?

Have you tested out the messages you show during your product life-cycle?

Is the placement of the elements correct with respect to the current phase?

Is there anything that may confuse user as it is not supposed to be there?

When are the users expecting this information?

Suppose, for example, a user’s transaction failed. So, it’s important to relay the message as quickly as possible to the user, and the message should be to the point rather than beating around the bush.

Are users receiving correct information at correct point of time?

Are users not able to carry out something due to lack of information regarding that task?

Why do users need to use your product?

Why is your product needed in the first place? What the user is trying to accomplish from it? What is the purpose of your product? It is one of the most important parts of UX design as it deals with getting feedback from real-time users as your product should resonate with them.

Few ways of getting feedback are:

A) Usability Testing

B) Qualitative and Quantitative research work.

C) A/B Testing

How do you get everything you need?

You must be thinking, where is this coming from. But hold on, this “H” is as important as the “5 W’s”. Now you have What, Who, Where, When, and Why, but now the question is how you will be able to get answers to these W’s. And the answer is asking. Yes, it is that simple. Ask people what they expect, why they expect, when and where they expect, and obviously who needs the expectation to be completed. Research people, ideas, businesses, markets to get the answer to How?



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